About ALPS RESORTS

ALPS RESORTS runs over 45 hotels and holiday resorts in the Austrian Alps, making it one of Austria’s leading hotel chains. The company was founded in 2011 by Gerhard Brix. Its head office is in Wörgl, Tyrol, with another main office at Kreischberg, Styria. After 2025, ALPS RESORTS was once again named one of the “Europe’s Long-term Growth Champions” by the Financial Times in 2026, which means it remains one of the fastest-growing companies in Europe.

Company Profile

Freedom & variety - the recipe for success for the best days of the year

My Way of Holiday - more me, less must. This is what ALPS RESORTS stands for: for vacations in the Alps that are tailored to your own rhythm and offer the freedom to create your own individual vacation.

Today's guests expect individuality, flexibility and experiences close to nature. They are looking for freedom from constraints and offers that adapt to their lifestyle - day after day. This is exactly where ALPS RESORTS comes in: with a portfolio that is as diverse as the wishes of our guests themselves.

The offer ranges from classic hotel rooms to cozy apartments and vacation homes located directly on the ski slopes to premium chalets with a private spa.

Guests who value service choose the hotel with breakfast or half board and a spacious spa area. Those who prefer privacy opt for an apartment or chalet - with the freedom to organize each day differently: cook for yourself today, eat out tomorrow. In summer, a hike to the mountain lake or a round of golf right outside the resort, in winter ski in/ski out from the accommodation to the slopes or relax in the private pool. This creates vacation moments that are as individual as the guests themselves.

Responsibility for regions

At ALPS RESORTS, diversity also means assuming social responsibility. Under the guiding principle "We revitalize places with people", impulses are created for entire regions: Value creation away from the well-known hotspots, jobs in the Alps, tourist use of revitalized facilities.

Projects such as the Bergresort Berwanger Hof or the gastronomy concept ALPS KITCHEN show how ALPS RESORTS breathes new life into existing locations and combines regionality with innovation. ALPS RESORTS is setting another milestone with the hotel Carpe Solem Kaprun (opening December 2025). As the first 4-star superior hotel* in its own portfolio, it stands for the targeted expansion of the premium segment - and for the aspiration to actively develop quality tourism in the Alps.