Management ALPS RESORTS
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About ALPS RESORTS

Under the ALPS RESORTS brand, ALPS Residence Holidayservice GmbH operates over 45 hotels and holiday resorts in the Austrian Alps, making it one of Austria's leading hotel chains. The company was founded in 2011 by Gerhard Brix. The company headquarters are located in Kitzbühel, with main branches in Wörgl (Tyrol) and Kreischberg (Styria).

Freedom and diversity – the recipe for success for the most beautiful days of the year

My Way of Holiday – more me, less must. That's what ALPS RESORTS stands for: holidays in the Alps that are tailored to your own rhythm and offer the freedom to customize your vacation.

Today's guests expect individuality, flexibility, and experiences close to nature. They seek freedom from constraints and offerings that adapt to their lifestyle—day after day. This is exactly where ALPS RESORTS comes in: with a portfolio as diverse as the wishes of our guests themselves. The offerings range from classic hotel rooms to cozy apartments and vacation homes located directly on the ski slopes to premium chalets with private spas.

Guests who appreciate service choose the hotel with breakfast or half board and a spacious wellness area. Those who prefer privacy opt for an apartment or chalet – with the freedom to plan each day anew: cooking today, eating out tomorrow. In summer, a hike to a mountain lake or a round of golf right in front of the resort; in winter, ski-in/ski-out from your accommodation to the slopes or relaxation in your private pool. This creates vacation moments that are as individual as the guests themselves.

Responsibility for regions

At ALPS RESORTS, diversity also means taking on social responsibility. Under the motto “We bring places to life with people,” we are creating momentum for entire regions: adding value away from the well-known hotspots, creating jobs in the Alps, and revitalizing facilities for tourism.

Projects such as the Bergresort Berwanger Hof and the ALPS KITCHEN gastronomy concept show how ALPS RESORTS breathes new life into existing locations and combines regionality with innovation. With the Hotel Carpe Solem Kaprun (opening in December 2025), ALPS RESORTS is setting another milestone. As the first 4-star superior hotel* in its own portfolio, it stands for the targeted expansion of the premium segment – and for the commitment to actively develop quality tourism in the Alps.

ALPS RESORTS Executive board

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Gerhard Brix

| CEO

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Gerhard Brix jun.

| COO

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thomas payr 4c7d19bf

Thomas Payr, MBA

| CMO

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ALPS Resorts Management Board

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Ewald Flegar

| Director of Operations - OST

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Bettina Mayerhofer   Destination Süd

Bettina Mayerhofer

| Director of Operations - SÜD

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Valentina Miggitsch, Msc

| Director of Human Resources

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christina pichler e7871056

Christina Pichler

| Director of Sales

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Birgit Siebenhofer

| Director of Finance

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Mag. Stefan Bracher

| Director of Marketing

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Jürgen Ebner, MMA

| Director of E-Commerce

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Michael Fuchs   Director of Operations West

Michael Fuchs

| Director of Operations - WEST

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