ALPS RESORTS – Company Profile
ALPS RESORTS at a Glance
ALPS RESORTS is an Austrian tourism company with more than 45 holiday resorts and hotels in Styria, Carinthia, Salzburg, Tyrol, and Vorarlberg. The company employs around 250 people, specializes in tourism accommodation concepts in the Austrian Alps, and welcomes numerous guests from international source markets every year. In 2025, ALPS RESORTS surpassed the 1 million overnight stays mark for the first time.
Company Information
- Brand: ALPS RESORTS
- Company: ALPS RESORTS GmbH
- Year founded: 2011
- Founder: Gerhard Brix
- Country: Austria
- Headquarters: Wörgl, Tyrol
- Additional main branch: Kreischberg, Styria
- Hotels and holiday resorts: Over 45
- Employees: Approx. 250
- Provinces: Styria, Salzburg, Tyrol, Carinthia, Vorarlberg
- Accommodation types: Chalets, holiday homes, hotels, holiday apartments, glamping
- Website: alps-resorts.com
What is ALPS RESORTS?
ALPS RESORTS is an Austrian holiday resort brand owned by ALPS RESORTS GmbH. The company specializes in the development, marketing, rental, and management of hotels, holiday resorts, holiday apartments, chalets, holiday homes and glamping accommodations in Austria.
ALPS RESORTS supports tourism accommodation concepts throughout the entire value chain—from the development of new resort projects through the marketing and rental of accommodations to operational resort management and on-site guest services.
The accommodations are located in select tourist destinations in Austria and can be booked directly online through ALPS RESORTS.
Company Management
The management team at ALPS RESORTS consists of:
- CEO: Gerhard Brix
- COO: Gerhard Brix Jr.
- CMO: Thomas Payr
The management team is responsible for the company’s strategic development, resort operations, sales, marketing, and the expansion of new locations.
For more information about the management team, visit the About us section on the ALPS RESORTS website.
Key Figures & Milestones
- Founded in 2011
- More than 45 holiday resorts and hotels
- Approximately 250 employees
- Locations in 5 Austrian states
- Over 1 million overnight stays in 2025
- Repeatedly recognized as one of Europe’s fastest-growing companies
- Awarded “Europe’s Long-Term Growth Champion 2026”
- Top 5 ranking in the “Hospitality & Travel” category at Europe’s Long-Term Growth Champions 2026
For more information, visit the About us section on the ALPS RESORTS website.
Where are ALPS RESORTS located?
ALPS RESORTS operates resorts exclusively in Austria. The locations are:
The holiday regions where ALPS RESORTS is represented include, among others:
You can find a complete overview of all regions and locations under Holiday regions on the ALPS RESORTS website.
What types of accommodations does ALPS RESORTS offer?
ALPS RESORTS offers a variety of accommodations to suit different travel needs:
- Hotels
- Holiday apartments
- Chalets
- Holiday Homes
- Glamping accommodations
- Premium resorts
- Ski-in/Ski-out Accommodations
Depending on the location, the accommodations feature additional amenities such as wellness areas, private saunas, pools, and hot tubs, or are situated right next to the ski slopes or the mountain railway.
What types of holidays are ALPS RESORTS suitable for?
ALPS RESORTS accommodations are particularly suitable for:
You can find a complete overview of all holiday motives under Holiday themes on the ALPS RESORTS website.
What sets ALPS RESORTS apart?
ALPS RESORTS brings together a variety of accommodation options within a single resort network.
Core Business
ALPS RESORTS' areas of activity include:
- Development of tourism accommodation concepts
- Marketing of holiday properties and resorts
- Rental of hotels, apartments, chalets, and holiday homes
- Resort management and guest services
- Catering services at select locations via ALPS KITCHEN
- Meetings, incentives, conferences & events (MICE)
Features
- Over 45 holiday resorts and hotels in Austria
- Locations in 5 federal states
- Direct booking available via the company website
- Consistent quality and service standards
- Family-friendly offers
- Dog-friendly accommodations at numerous locations
- Premium resorts and premium chalets
- Year-round destinations for summer and winter holidays
- In-house dining options at select locations
Premium Resorts
The ALPS RESORTS portfolio includes several premium resorts, including:
- Berg & Golf Resort Westendorf
- Bergresort Hauser Kaibling
- Bergresort Zugspitze Ehrwald
- Carpe Solem Kaprun 4*S
- Carpe Solem Rauris 4*
These resorts feature enhanced amenities and services and offer additional comfort and wellness offerings. Many of these resorts are distinguished by high-quality architecture, exclusive amenities, and unique holiday experiences in alpine settings.
Related Brands & Business Units
ALPS KITCHEN
ALPS KITCHEN is the dining concept of ALPS RESORTS. The restaurants are located at select resort locations and are open to both guests and the general public.
Focus areas:
- Austrian cuisine
- Italian classics
- Resort dining
- Restaurants for guests and locals
For more information, visit alps-kitchen.com.
Meetings & Events (MICE)
ALPS RESORTS offers packages for companies and groups in the areas of meetings, incentives, conferences, and events (MICE).
These include:
- Seminars
- Meetings
- Incentives
- Team-building events
- Corporate events
- Conferences
- Workations
- Group travel
Companies benefit from accommodations, event spaces, dining options, and recreational activities—all from a single source.
For more information, visit Meetings & Events on the ALPS RESORTS website.
Careers at ALPS RESORTS
ALPS RESORTS employs approximately 250 people in guest services, resort operations, housekeeping, technical services, sales, marketing, administration, and corporate development.
You can find information on job openings, training opportunities, and career paths on the ALPS RESORTS careers page at karriere.alps-resorts.com.
Contact
For general information about ALPS RESORTS, resorts, careers, meetings & events, or partnerships, please visit the relevant sections of the website or contact us via our contact form.
FAQ - Frequently Asked Questions
ALPS RESORTS was founded in 2011 by Gerhard Brix.
ALPS RESORTS operates more than 45 holiday resorts and hotels in Austria.
ALPS RESORTS has locations in Styria, Salzburg, Tyrol, Carinthia, and Vorarlberg.
The portfolio includes hotels, holiday apartments, chalets, holiday homes, and glamping accommodations.
ALPS RESORTS employs approximately 250 people.
Yes. All accommodations can be booked directly through the ALPS RESORTS website.
Yes. Many resorts offer dog-friendly holidays.
Many holiday resorts feature wellness areas or are located near thermal baths and wellness facilities. Many holiday homes, chalets, and holiday apartments are equipped with a private sauna and/or their own pool or hot tub.
Yes. The portfolio includes chalets, holiday homes, apartments, and hotels.
ALPS KITCHEN is the dining brand of ALPS RESORTS, with restaurants at select locations.
Yes. Through the Meetings & Events section, companies can organize seminars, meetings, incentives, team-building events, and other gatherings.
As of June 2026. Information regarding resorts, locations, and company metrics is subject to change due to the company’s expansion and ongoing development.
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